About

Laura Dowrich is a strategic marketing and communications professional with over two decades of experience shaping how Caribbean culture, brands and destinations are seen, understood and experienced.

Currently serving as PR Manager for the Turks and Caicos Islands Destination Management and Marketing Organisation, she leads communications efforts that position the destination within an increasingly competitive global tourism landscape.

Her work focuses on developing and executing integrated marketing and communications strategies that drive visibility, strengthen brand perception and support tourism growth. She also plays a critical role in crisis communications and reputation management, helping to navigate complex issues and safeguard the destination’s image in real time.

Laura’s career began in media, where she built a strong reputation as a leading voice in entertainment, culture and lifestyle coverage in Trinidad and Tobago. As an editor and content leader, she played a key role in shaping modern entertainment journalism, most notably through her work on Metro Magazine at Guardian Media Limited, and later as Lifestyle and Culture Manager at Loop News.

This foundation in storytelling continues to inform her strategic approach to communications. She brings a unique ability to translate complex ideas into compelling narratives, aligning messaging across media, digital and stakeholder platforms to create cohesive and impactful campaigns.

Her expertise spans brand positioning, content strategy, media relations and stakeholder engagement, with a particular interest in how marketing and communications can support tourism development, investment promotion and the global competitiveness of Caribbean destinations.

Deeply committed to authentic Caribbean storytelling, Laura has worked across the region, covering and engaging with major cultural and tourism events including the Saint Lucia Jazz Festival, World Creole Music Festival, Curaçao North Sea Jazz Festival and Jamaica Carnival.

Today, she brings that regional insight into her work in tourism, ensuring that Caribbean narratives are both globally competitive and culturally grounded.

In recognition of her work and impact, Laura was named a Gabriel García Márquez Journalism Fellowship in 2019 and received a CMeX Leadership Award in 2024.

Laura is particularly interested in the role of strategic communications in shaping perception, influencing decision-making and driving sustainable growth within the Caribbean tourism sector.